Growth Strategy & Ad Monetization Manager

About the role

The Growth Strategy & Ad Monetization Manager will own and optimize the revenue performance of a portfolio of mobile games and apps. This role involves combining strategic analysis with operational execution to drive revenue through waterfall configuration, pricing strategy, and ad tech stack optimization. You will work cross-functionally to lead high-impact projects and influence key decisions impacting millions in annual revenue.

Responsibilities

• Own ad monetization performance across a portfolio of games and apps
• Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
• Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
• Translate analysis into concrete action plans with measurable revenue impact
• Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
• Structure and lead A/B tests to maximize yield and long-term LTV
• Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
• Structure ambiguous ad monetization challenges and break them into actionable workstreams

Required skills

• Growth
• Data analysis
• Strategic thinking
• Ad monetization
• Performance marketing

Nice to have

• SQL
• Gaming industry experience

Qualifications

• Master’s degree from a top engineering or business school

Benefits

• Competitive salary
• Premium healthcare
• Lunch vouchers
• Gym membership
• Wellness activities
• Flexible vacation policy
• Remote days
• Child daycare facilities

About the Company

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. It is the #3 mobile publisher worldwide in terms of downloads, with a portfolio including chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.