Senior Demand Generation Specialist, Hotels

About the role

Airbnb is seeking a Senior Demand Generation Specialist to lead the inbound engine for its Hotels Acquisition team. This is a strategic, hands-on 12-month pilot role focused on building the B2B demand generation function from the ground up across EMEA. The successful candidate will drive hotel go-lives by developing multi-channel inbound programs and optimizing the full lead-to-revenue funnel.

Responsibilities

• Define and own the EMEA inbound strategy and roadmap to drive hotel go-lives
• Build and scale multi-channel inbound programs including email, paid, SEO, content, and events
• Manage the full funnel from lead capture to MQL handoff, including lead scoring and CRM hygiene
• Design LinkedIn campaigns and develop outbound-assist sequences to support regional sales teams
• Partner with Global Marketing to create collateral, landing pages, and nurture flows
• Track, report, and optimize pipeline contribution metrics such as MQLs and conversion rates
• Run co-marketing and referral programs with industry partners and manage campaign budgets

Required skills

• B2B demand generation
• Growth marketing
• Salesforce
• Marketing automation
• Paid channels
• Program Management
• Lead scoring
• CRM hygiene
• Data analysis
• AI tools

Nice to have

• European languages
• Global operations

Qualifications

• 8+ years of experience in B2B demand generation or growth marketing
• Proven track record of building demand gen functions from scratch

Benefits

• Bonus
• Employee Travel Credits

About the Company

Airbnb was born in 2007 and has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals globally. The company facilitates unique stays and experiences that allow guests to connect with communities in an authentic way.