Senior Sales Lead, Custody & Wealth Management

About the role

As Senior Sales Lead for Custody & Wealth Management, you will lead go-to-market efforts for Payward's custody offerings across institutional and B2B2C wealth solutions. You will act as a senior individual contributor reporting to the Global Head of Sales, driving revenue growth and defining global strategy for custody services. The role involves managing the full client lifecycle, from qualification and negotiation to onboarding and expansion, while partnering cross-functionally to align commercial strategy with platform capabilities.

Responsibilities

• Grow assets under custody and custody revenue with ownership of targets, forecasting, and pipeline discipline.
• Develop commercial frameworks across custody, trading, and yield products including vaults and staking.
• Lead revenue across a range of relationships from long-cycle RFP-driven enterprise mandates to mid-market motions.
• Own the full client lifecycle from qualification and diligence through agreement negotiation, onboarding, and expansion.
• Build and scale revenue growth in the custody and wealth management vertical using an AI-first approach to tooling and operations.
• Establish Payward as the default custodian across the institutional ecosystem and service provider network.
• Partner cross-functionally with Product, Engineering, Security, Legal, and Compliance to align strategy with platform capabilities.
• Expand custody footprint across the UK, Europe, US, and APAC with a focus on market entry sequencing.

Required skills

• Business Expansion
• B2B Sales
• B2B2C Sales
• Digital asset custody
• Wealth management
• Asset servicing
• Financial infrastructure
• Commercial negotiation
• CRM discipline
• Go-to-market strategy

Nice to have

• Qualified custody sales
• Staking services
• Prime brokerage
• Institutional key management
• MPC
• HSM
• Multi-sig
• KYC/AML frameworks
• Staking economics

Qualifications

• 7+ years of experience building and scaling B2B or B2B2C revenue organizations within digital asset custody, wealth management, or traditional asset servicing

About the Company

Payward is the parent company behind Kraken and other financial infrastructure platforms, operating for over 15 years to advance an open, global financial system. The company holds over 100 regulatory licenses, operates in 190+ jurisdictions, and processes over $2 trillion in annual volume.