Go-To-Market Analyst

About the role

As a Go-To-Market Analyst focusing on commercial offerings, you will coordinate initiatives such as new product launches and portfolio adjustments. You will work closely with stakeholders across the value chain to develop market strategies and ensure product offerings are competitive. The role involves monitoring performance KPIs and implementing improvements to drive success.

Responsibilities

• Develop and implement comprehensive go-to-market strategies based on target group analysis and market opportunities.
• Collaborate with sales channels to ensure a market-oriented product portfolio.
• Lead cross-functional product launches involving tech, sales, fulfillment, and customer support teams.
• Continuously monitor performance KPIs and identify success factors for optimization.

Required skills

• Market analysis
• Stakeholder management
• Strategic planning
• Product management
• German
• English

Qualifications

• Bachelor's or Master's degree in a business, technical, or scientific field
• Experience in strategy consulting, scale-ups, or hypergrowth startups

Benefits

• Workflex international remote work
• 29 days vacation
• Wellhub membership
• Corporate benefits
• Buddy program
• Barista coffee

About the Company

Enpal is a green unicorn providing an integrated solution for decentralized energy, including solar systems, battery storage, wallboxes, smart meters, and heat pumps. Their platform, Enpal.One, intelligently connects thousands of systems to optimize energy usage and supply.