Head of Marketing & Lead Generation

About the role

Moka.care is seeking a performance-oriented marketing leader to scale growth and pipeline generation efforts while strengthening commercial execution. Reporting to the co-founder, you will own the global marketing strategy and lead a multidisciplinary team of eight across brand, lead generation, and sales enablement. This role requires a balance of strategic vision and operational excellence to drive revenue impact in a B2B environment.

Responsibilities

• Lead a high-performing marketing organization and provide clear direction and performance management.
• Define and scale growth and lead generation priorities across inbound, outbound, paid acquisition, and lifecycle marketing.
• Partner with Revenue Operations to strengthen marketing performance measurement, attribution, and budget allocation.
• Strengthen alignment and operating rhythms between Marketing, BDR, and Sales teams.
• Drive commercial positioning and go-to-market effectiveness to support revenue objectives.
• Support thought leadership and brand awareness initiatives through creative campaigns and industry relationships.

Required skills

• B2B marketing
• Demand generation
• Pipeline creation
• Revenue-focused marketing
• BDR/SDR management
• GTM metrics
• French
• English

Qualifications

• 8+ years of experience in B2B marketing including leadership roles

Benefits

• Access to Moka.Care mental health services
• Benefit Fund of 1500€ net per year
• BSPCE
• Swile Meal voucher card
• Gymlib sport and wellness allowance
• Transportation allowance
• 7 weeks holiday

About the Company

moka.care is a mental health solution for companies that guides employees through individual and group therapy or coaching sessions. Since 2019, they have supported over 300,000 employees across more than 400 companies with a focus on team play, optimism, ownership, and agility.