Brand, Growth & Partnerships

About the role

BoWatt is seeking its first dedicated Brand and Product Marketing hire to establish the company as a leader in AI-driven engineering software. You will work directly with the founders to define the company's visual and written identity, manage content strategy, and support sales and product teams. This role requires a hands-on approach to building brand presence and translating complex technical capabilities into compelling customer narratives.

Responsibilities

• Build and maintain the BoWatt brand identity across all customer touchpoints.
• Develop a consistent content engine to grow awareness and generate inbound demand.
• Create case studies, testimonials, and sales materials based on customer results.
• Lead product marketing efforts including launches, feature announcements, and competitive positioning.
• Support the sales team with decks, battlecards, and industry-specific collateral.
• Manage the company presence at trade fairs, conferences, and webinars.

Required skills

• Brand marketing
• Product marketing
• Content strategy
• Visual design
• Copywriting
• German

Nice to have

• B2B SaaS
• Industrial technology
• Manufacturing
• AI

Qualifications

• 2+ years of experience in brand, product marketing, content, or a related role at a startup, scaleup, technology company, or agency
• Evidence of owning projects end-to-end

Benefits

• Competitive salary
• 25 vacation days
• Public holidays
• Company retreats
• WellPass membership

About the Company

BoWatt is building agentic requirements and system engineering software for manufacturing, backed by tier-1 investors including Atlantic Foodlabs, Buildery, and Prequel Ventures. The team consists of startup builders with backgrounds in DeepTech AI, gaming, and top institutions like Stanford and Google.