Director Content & Communication

About the role

The Director Content & Communication will play a pivotal role in the transformation of the agency into a content-centered communication firm. Working closely with the leadership team, the role involves shaping strategic direction, managing client relationships, and driving the adoption of AI-supported workflows. This position requires a leader who can balance high-level strategic planning with operational excellence to support clients in the health, care, lifestyle medicine, retail, and hospitality sectors.

Responsibilities

• Actively shape the transformation into a content-centered communication agency.
• Ensure existing clients and partners are supported at a high level during the transition.
• Drive the agency's focus on health, care, lifestyle medicine, retail, and hospitality sectors.
• Develop and implement content and communication strategies across organic and paid channels.
• Lead, develop, and expand a team of professionals.
• Integrate AI-supported workflows into agency processes and services.

Required skills

• Content Marketing
• Communication Strategy
• Social Media
• Paid Media
• Performance Analysis
• Team Leadership
• AI tools
• German

Nice to have

• Health sector experience
• Care sector experience
• Lifestyle medicine experience
• Retail experience
• Hospitality experience

Qualifications

• Professional experience in communication, content marketing, and social media on the agency or client side
• Proven experience in team leadership and development
• Native-level proficiency in German (C2)

Benefits

• Key position with creative freedom
• Direct collaboration with management
• Wellpass
• Mobility solutions
• Profit sharing perspective

About the Company

BALLEYWASL | UNSTK is an agency that has been supporting medium-sized companies and institutions since 1989. The agency is currently undergoing a transformation to redefine its role and focus on creative digital content marketing.