Sr. Growth Marketing Manager

About the role

The Senior Growth Marketing Manager designs, tests, and expands rapid marketing growth initiatives across Europe to accelerate patient acquisition for digital health applications. Acting as an entrepreneurial growth hacker, this individual identifies novel acquisition channels, maximizes platform performance, and elevates land-to-lead conversion rates. The role balances strategic planning with a hands-on approach to executing initiatives while fostering a culture of high performance and evidence-based decision-making.

Responsibilities

• Identify and validate new acquisition channels and execute conversion rate optimization strategies.
• Construct robust commercial business cases for testing initiatives with clear target scale and cost parameters.
• Architect and establish state-of-the-art testing protocols and integrate automated or AI tools.
• Execute minimum viable product experiments to validate hypotheses and define long-term operational visions.
• Drive fast-paced execution by sourcing freelance talent or leveraging AI tools to overcome bottlenecks.
• Manage the end-to-end strategy for scaling initiatives and oversee the handover of mature channels to internal teams.
• Engage with internal and external stakeholders to share insights and drive cross-functional projects.

Required skills

• Growth Hacking
• Performance Marketing
• Financial Modeling
• Data Analytics
• Conversion Rate Optimization
• Growth Architecture
• German
• English

Nice to have

• Healthcare Marketing
• Digital Health Regulation

Qualifications

• Bachelor’s degree in economics, statistics, business informatics, or a related field
• Minimum of 5 years of experience in performance marketing or growth hacking

Benefits

• Flexible working options
• Personal learning budget
• Development plans
• Home working allowance

About the Company

Oviva is building Europe’s leading AI-powered chronic care platform to make sustainable, personalized, and clinically effective care accessible to everyone. The company supports people in managing weight-related illnesses through digital programmes and has secured significant funding to scale its platform across Europe.