Werkstudent MarTech, Data & Analytics

About the role

You will support the team in building and maintaining dashboards and the MarTech stack while ensuring marketing data remains accurate and traceable. The role involves assisting with AI-supported automations and collaborating with marketing, sales, IT, and data protection departments. You will help transform channel data into actionable insights to support decision-making processes.

Responsibilities

• Support the setup and maintenance of dashboards and channel-specific KPIs using Google Analytics 4, Google Search Console, Google Ads, and LinkedIn.
• Prepare monthly marketing metrics, check data for completeness and plausibility, and document deviations.
• Act as an analytical contact for channel performance and derive optimization measures with the team.
• Assist in the development of the MarTech stack, including documentation and testing of system connections.
• Support the integration of marketing data into the CRM and ensure quality assurance of tracking and remarketing.
• Help conceptualize, test, and document AI-supported automations for recurring marketing workflows.

Required skills

• Google Analytics 4
• Data analysis
• Microsoft Office
• German

Nice to have

• SQL
• Claude
• CRM systems

Qualifications

• Enrolled student in Business Informatics, Computer Science, Data Science, Business Administration with a digital/data focus, or Marketing Management with an analytics focus

Benefits

• Fair compensation
• Central office location

About the Company

Es Group is a company with a small team, short communication paths, and a focus on providing real creative freedom.