Director, Global Campaigns

About the role

The Director of Global Campaigns will own, develop, and execute major campaigns that drive awareness and opportunities for Twilio. This role involves leading a global team and collaborating cross-functionally with marketing, sales, product, and company leadership to design end-to-end campaigns that deliver on business objectives. The position requires a strategic thinker who can translate messaging frameworks into effective campaigns while infusing AI-driven workflows into the campaign model.

Responsibilities

• Set a strategic vision for global campaign structure, operations, and execution for top campaign motions.
• Design and execute strategic end-to-end campaigns that engage and convert prospective buyers.
• Partner with product marketing, content, brand, and regional teams to create impactful campaign themes and messaging.
• Act as the central point of contact to direct campaign work across teams to ensure timely results.
• Develop scalable, repeatable campaign playbooks that can be deployed across all regions.
• Track program results, measure success, and provide recommendations for optimizing performance.
• Infuse AI frameworks into the campaign model and equip teams with tools and standards for content creation.
• Manage and allocate budgets for campaign production resources, including content, video, and agencies.

Required skills

• Campaign strategy
• B2B marketing
• Marketing funnel
• Project management
• Stakeholder management
• Team leadership
• Enterprise buying cycles
• PLG model

Nice to have

• Localization
• Primary research
• Tableau
• Salesforce
• AEM
• Google Analytics
• LinkedIn Campaign Manager
• Meta Ads Manager
• Canva

Qualifications

• 8+ years working as a campaign strategist in B2B or tech

Benefits

• Competitive pay
• Generous time off
• Parental leave
• Wellness leave
• Healthcare
• Retirement savings program

About the Company

Twilio delivers innovative solutions to hundreds of thousands of businesses and empowers millions of developers worldwide to craft personalized customer experiences. The company is remote-first and maintains a culture of connection and global inclusion.