AEO and GEO Marketing Manager

About the role

Stripe is seeking an AEO and GEO Marketing Manager to lead the channel and drive new user acquisition from platforms like ChatGPT, Perplexity, and Google AI Overviews. This role focuses on Generative Engine Optimization and Answer Engine Optimization to ensure Stripe's web presence is optimized for AI agents. You will develop and execute a roadmap of experiments to improve performance while collaborating with cross-functional teams including Growth Marketing, Engineering, and Analytics.

Responsibilities

• Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
• Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
• Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
• Deliver regular reports and updates on channel performance to track progress and identify new opportunities
• Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

Required skills

• Search engine optimization
• Answer engine optimization
• Generative engine optimization
• Technical SEO
• Tableau
• Looker
• Adobe Analytics
• Google Analytics
• User intent analysis
• Project management

Nice to have

• Natural Language Processing
• Vector search
• Retrieval-Augmented Generation
• B2B SaaS
• Fintech
• SQL

Qualifications

• Bachelor's degree or 4 years of additional relevant professional experience

About the Company

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.