Senior Manager, Account-Based Marketing (ABM)

About the role

Archive is looking for a Senior Manager of Account-Based Marketing to own the strategy for engaging target brands and building the systems to drive account-level outcomes. This role involves mapping buying committees, orchestrating multi-channel outreach, and leveraging AI-driven workflows to secure meetings and opportunities. You will work closely with sales teams to execute precise, data-informed campaigns for a defined list of 300 target accounts.

Responsibilities

• Carry the account-based marketing target for meetings held and opportunities created across the named account list.
• Manage the account universe by segmenting target brands and coordinating specific plays for buying committees.
• Monitor buying signals at both the account and individual-stakeholder level to determine outreach timing and channels.
• Orchestrate multi-channel campaigns including email, LinkedIn, paid social, direct mail, and events.
• Design and manage automation and tooling to sequence outreach while maintaining brand voice and quality control.
• Partner with sales teams to coordinate account strategy and ensure momentum on accounts in flight.

Required skills

• Account-Based Marketing
• Demand Generation
• Outbound Strategy
• Salesforce
• HubSpot
• Clay
• Apollo
• Sales Navigator
• Gong
• AI-driven workflows

Nice to have

• Retail marketing
• Fashion industry marketing
• Apparel industry marketing
• Intent-data platforms
• Signal-monitoring platforms
• Event marketing
• Salesforce administration
• RevOps

Qualifications

• 4+ years in ABM, demand generation, growth marketing, or outbound strategy
• Experience in B2B with multi-stakeholder sales cycles

Benefits

• Healthcare for employees and dependents
• 401(k) enrollment
• Equity

About the Company

Archive builds technology that powers branded resale for world-class companies like Lululemon, The North Face, and New Balance. A Series B company backed by Lightspeed Venture Partners, Energize Capital, and Bain Capital Ventures, Archive was named Fast Company's #2 Most Innovative Company in Retail in 2024.