Senior B2B CRM Executive

About the role

We are seeking a data-driven CRM Executive with a strong track record in lead nurture and management to own lead and lifecycle marketing across our SaaS products. You will design, run, and scale nurture, conversion, recycle, and win-back programmes in Salesforce, working hand-in-hand with a multi-national sales team to turn marketing-generated leads into well-onboarded salon partners.

Responsibilities

• Execute the end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel, from lead scoring and segmentation through to automated and sales-assisted follow-up.
• Partner closely with a multi-national sales team to define lead management, routing, and handoff criteria, and continuously refine cadences that maximise conversion and shorten sales cycles.
• Design and operate systematic recycle and win-back flows for stalled or lost leads, in coordination with Sales, to re-engage dormant pipeline and recover revenue.
• Manage CRM workflows, automations, and data hygiene between our leads management and CRM software, ensuring accurate lead tracking, attribution, and reporting across markets and products.
• Adapt nurture, recycle, and win-back content and cadences for multiple markets and languages, keeping messaging consistent with brand while reflecting local sales needs.
• Track and report on lead funnel performance, from nurture engagement through to recycle and win-back conversion, giving Sales and leadership clear visibility into pipeline health.

Required skills

• B2B CRM
• Lifecycle Marketing
• SaaS
• Salesforce
• Lead management
• Data analysis
• English

Nice to have

• European languages

Benefits

• 28 days holiday plus public holidays
• Monthly €40 voucher via Alleo
• Mental health support via OpenUp
• Lease a Bike scheme
• Bright Pensioen pension scheme
• Treat Yourself Well Day

About the Company

Treatwell is a team of 700 people across Europe and the industry’s smartest salon management software, connected to a leading bookings platform. We work with over 95,000 salon partners across 14 countries and are on a journey to digitally revolutionise the hair and beauty community.