Werkstudent Social Media & Content Marketing

About the role

You will support the marketing team in planning, creating, publishing, and evaluating content for YouTube, LinkedIn, and Instagram. Working closely with the creative team, you will help develop social media channels and refine content based on data-driven insights. This role is designed for a student looking to gain hands-on experience in content marketing and social media management.

Responsibilities

• Contribute to the editorial plan and develop themes, hooks, and platform-specific content formats
• Conceptualize new short-video formats for Reels and Shorts in collaboration with the creative team
• Create LinkedIn posts, captions, YouTube titles, and descriptions using AI tools
• Adapt carousels, stories, graphics, and thumbnails based on existing CI templates
• Publish content and maintain profiles, playlists, and channel information
• Manage comments and messages while supporting colleagues with corporate influencer content
• Analyze monthly channel KPIs to derive learnings for future content and platform features

Required skills

• Social Media Marketing
• Content Creation
• YouTube
• LinkedIn
• Instagram
• Canva
• Figma
• Adobe Express
• ChatGPT
• Claude
• German
• English

Qualifications

• Enrolled student in Marketing, Media, Communication, Business Administration or a related field
• Practical experience in creating social media content
• Portfolio of work samples including posts, channels, or videos

Benefits

• Unbefristeter Vertrag
• Home-Office-Option
• Flexible Arbeitszeiten
• Fortbildungsbudget
• E-Learning-Plattform
• Buddy-Programm
• Dog-friendly office
• Mental Health Angebote
• Urban Sports
• Zuschuss zum Deutschlandticket

About the Company

Smarketer Holding acts as the backbone and growth booster for the Smarketer Group, centralizing functions like budget planning, IT, and employer branding. The company fosters a culture of focus, partnership, and performance, emphasizing open collaboration and a supportive team environment.