Head of Marketing

About the role

The Head of Marketing will take full ownership of the marketing strategy, leading the rebrand and repositioning of Keyrock as it evolves from a crypto-native firm to an institutional player. This role involves working as a strategic partner to the CCO to drive commercial impact through a lean, AI-augmented team. The position is a transformation mandate requiring a leader who can set creative vision and direction rather than managing operational execution.

Responsibilities

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity
• Push information into the market to increase brand authority and attention
• Partner closely with the CCO and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling
• Shape how Keyrock is perceived as the industry converges with traditional finance

Required skills

• Marketing leadership
• Crypto market knowledge
• Brand transformation
• Strategic communication
• English fluency

Nice to have

• TradFi/crypto convergence
• IPO-track experience
• EU regulatory environment
• MiCA
• AI-augmented marketing

Qualifications

• Significant experience in marketing leadership at a crypto or digital-asset firm
• Deep understanding of the crypto market, its participants and its culture
• Track record of building or transforming a brand in a fast-moving, commercially-driven environment

Benefits

• Competitive compensation package
• Performance-based variable
• Annual team retreats

About the Company

Keyrock is a global, remote-first digital assets firm founded in 2017 with hubs in Brussels, London, Paris and New York. The company provides liquidity across centralized and decentralized exchanges and runs a full spectrum of capital markets businesses including market making, high-frequency trading, and asset management.