Principal Brand Designer

About the role

The Principal Brand Designer will shape how OLX and its portfolio of brands are experienced across every customer touchpoint. This strategic, hands-on role involves defining visual principles, creative systems, and brand standards while leveraging AI to enhance design consistency and scale. You will partner with cross-functional teams to translate business strategy into cohesive creative systems that strengthen brand equity and trust.

Responsibilities

• Define the future of the OLX Group brand ecosystem and evolve visual identity across the portfolio.
• Build scalable creative systems and AI-ready design workflows to empower global teams.
• Establish the creative vision and quality benchmark for brand design across all touchpoints.
• Translate business strategy and customer insights into compelling visual systems and brand experiences.
• Drive organizational adoption of brand standards through documentation, enablement, and stakeholder influence.
• Mentor designers and foster a culture of craftsmanship and systems thinking.

Required skills

• Brand design
• Visual design
• Systems thinking
• Figma
• Adobe Creative Suite
• Motion design
• AI-powered creative tools
• Stakeholder management

Qualifications

• 10+ years of experience in brand design or visual design
• Experience building or evolving brands at scale across multiple products or markets
• Experience building or contributing to enterprise design systems

About the Company

OLX operates some of the world's most recognized online marketplaces, connecting millions of people every day to buy, sell, find jobs, discover homes, and build businesses.