Senior Wholesale Manager

About the role

The Senior Wholesale Manager will lead the commercial growth and day-to-day management of the wholesale business across the UK, with primary responsibility for key retail partnerships. This role involves owning retailer strategy, revenue delivery, account profitability, forecasting, and trade marketing execution. The successful candidate will build strong relationships with retail partners and collaborate across internal teams to ensure brands are set up for success in-store and online.

Responsibilities

• Own and deliver the UK wholesale strategy, driving profitable growth across existing and prospective retail partners.
• Lead strategic account relationships, including Boots, developing joint business plans covering revenue, distribution, assortment, NPD and growth.
• Own the UK Wholesale P&L, including revenue, gross margin, trade investment and account profitability.
• Own commercial sales forecasts and assumptions across retailers, SKUs, promotions and launches.
• Own the UK trade marketing strategy, budget and execution, including promotions, sampling, GWPs, retail media, in-store activations, visual merchandising and retailer education.
• Lead cross-functional planning and execution of new retailer, product and distribution launches.
• Identify and secure new wholesale opportunities across retailers, distributors, travel retail and emerging channels.

Required skills

• Wholesale management
• Key account management
• P&L management
• Financial forecasting
• Trade marketing
• Demand planning
• Inventory management
• Retail strategy
• Commercial negotiation

Nice to have

• Beauty industry experience
• Boots retail experience
• QVC experience

Qualifications

• 8+ years of experience in wholesale, key account management or commercial roles

Benefits

• 30 days holiday plus 8 UK bank holidays
• Pension contribution scheme
• Private Medical Insurance
• Work from abroad for one month per year
• Discretionary bonus scheme
• Mental health support
• International travel opportunities
• Flexi-Fridays

About the Company

Avenir Collective acquires and scales high-potential consumer brands in the beauty, personal care and lifestyle sectors. They act as operators to provide the capabilities, infrastructure and expertise needed to scale brands while preserving their unique purpose and consumer connection.