Performance Marketing Manager – Lead Generation

About the role

The Performance Marketing Manager will focus on expanding and optimizing lead generation funnels across multiple channels. The role involves data-driven management of Google Ads, affiliate marketing, and email campaigns to drive performance and conversion.

Responsibilities

• Optimizing existing affiliate partnerships for lead generation
• Executing and monitoring social media advertising campaigns
• Creating reports and actionable recommendations for all channels
• Designing and evaluating email marketing campaigns
• Analyzing and optimizing cross-selling measures
• Developing and implementing SEA campaigns focused on lead generation
• Conducting A/B tests and optimizing landing pages

Required skills

• Performance Marketing
• SEA
• Affiliate Marketing
• E-Mail Marketing
• Social Ads
• Google Ads
• Google Analytics
• CRM

Nice to have

• GetResponse
• Zapier
• Heyflow

Qualifications

• 3 years of experience in performance marketing

Benefits

• Urban Sports Club membership
• 30 days vacation
• Deutschlandticket
• Professional development opportunities
• Modern IT equipment

About the Company

Passion4Business GmbH is a company that values a community-oriented team and meaningful projects.