Associate Director, Social

About the role

The Associate Director, Social is a senior leadership role responsible for the strategic, operational, and commercial success of key client accounts. You will act as the senior paid social authority, leading account strategy, driving performance outcomes, and developing high-performing teams.

Responsibilities

• Act as the senior, day-to-day paid social lead for assigned accounts, building trusted, long-term client partnerships.
• Lead senior client meetings, performance reviews, and strategic planning sessions with confidence and authority.
• Translate client business goals into clear paid social strategies, frameworks, and roadmaps aligned to key performance indicators.
• Lead the development of integrated paid social strategies across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and emerging channels.
• Maintain oversight of account budgets, forecasting, and pacing to ensure financial accuracy and delivery against agreed client targets.
• Lead, mentor, and develop Account Managers, Senior Executives, and Executives, fostering a high-performance and inclusive team culture.

Required skills

• Paid social media
• Strategic planning
• Team leadership
• Client relationship management
• Media Management & Delivery

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.