Senior Customer Marketer

About the role

The Customer Marketing team acts as the voice of the customer within Alan, bridging the gap between market insights and business strategy. As a Senior Customer Marketer, you will turn customer and market data into clear narratives and scalable programs that drive adoption and commercial effectiveness. You will work closely with cross-functional teams to influence strategy and improve the consistency of marketing practices.

Responsibilities

• Turn customer and market insight into positioning, messaging, and narratives.
• Help commercial teams communicate and adopt the company value proposition.
• Design customer or segment go-to-market programmes.
• Support rollout, adoption, and feedback loops across teams or markets.
• Bring field signals back into Marketing, Product, and business decisions.
• Turn customer discovery and market monitoring into actionable recommendations.
• Scale useful assets, programmes, and ways of working across markets and segments.

Required skills

• Marketing
• Strategic thinking
• Commercial judgment

About the Company

Alan is a health insurance company that integrates insurance, prevention, and care into a single user experience. They partner with over 40,000 companies and serve more than 1 million members, aiming to build a new standard in prevention insurance.