Creative Strategist

About the role

Advertical is looking for a Creative Strategist to join their team in Cologne. You will be responsible for the creative strategy and copywriting of performance creatives for e-commerce clients on paid social platforms, focusing on direct response and performance goals.

Responsibilities

• Develop creative strategies and write copy for performance creatives on paid social channels.
• Create ad concepts and provide production briefings for implementation.
• Collaborate closely with the media buying team to develop new angles and concepts.
• Continuously optimize ad performance based on data and client goals.

Required skills

• Creative Strategy
• Copywriting
• Performance Marketing
• Paid Social
• E-commerce
• German

Nice to have

• English

Qualifications

• At least 1 year of experience in copywriting or creative strategy, ideally in an e-commerce brand or D2C-focused paid social agency

Benefits

• Corporate E-Bike
• Apple equipment
• Height-adjustable desks
• Urban Sports Club membership
• Four team events per year
• Annual workation
• Professional development budget

About the Company

Advertical is an agency based in Cologne that focuses on delivering top-performing creative concepts for brands, moving away from standard UGC approaches.