Creative Strategist

About the role

As a Creative Strategist, you will sit at the intersection of performance marketing and the creative team, translating data into stories, hooks, and formats that drive paid social growth. You will turn performance metrics into actionable creative direction, keeping design, content, and influencer teams aligned on winning strategies while building testing roadmaps to keep the creative pipeline ahead of platform trends.

Responsibilities

• Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team.
• Monitor day-to-day micro-metrics to rapidly diagnose asset performance and propose modular iterations.
• Streamline the asset request pipeline and manage the feedback loop between media buyers and designers.
• Supply in-house production and influencer teams with data-backed insights and performance trends.
• Design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles.
• Define and map specific creative concepts and angles to targeted consumer personas.
• Maintain a swipe file of platform trends and map competitor strategies.
• Audit and advise on e-commerce landing pages to ensure post-click experience alignment.

Required skills

• Creative Strategy
• Content Strategy
• Performance Marketing
• Paid Social
• Meta
• TikTok
• Data Analysis
• Creative Briefing
• Cross-functional Collaboration

Nice to have

• Visual production
• Canva
• Italian
• French

Qualifications

• 4+ years of experience in a creative strategy or content strategy role
• Experience within a D2C or e-commerce brand

Benefits

• Employee discounts
• Monthly benefits budget
• Dog-friendly office
• Free drinks and snacks

About the Company

Yepoda is a clean K-Beauty brand founded in 2020 that is a certified B Corp and 1% for the Planet member. Based in Berlin, the company produces clinically tested, vegan skincare formulated above EU standards and operates with a team of 140+ individuals.