Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager will own product positioning and messaging for fiscalization and e-invoicing products across multiple European markets. This role involves driving go-to-market strategies for new launches and country expansions while translating complex regulatory requirements into clear value propositions for non-expert buyers. You will work as a senior individual contributor collaborating closely with Product, Compliance, Sales, and country teams.

Responsibilities

• Own product positioning and messaging for fiscalization and e-invoicing products across multiple European markets
• Define and sharpen ICPs and buyer personas to support Demand Gen efforts
• Drive go-to-market strategy for new product launches and country expansions
• Translate complex regulatory and technical requirements into clear value propositions
• Build and maintain sales enablement materials including battlecards, one-pagers, and demo scripts
• Own competitive intelligence and market research across the European compliance landscape
• Feed market and customer signals into the product roadmap in partnership with Product Management
• Track regulatory calendars and ensure messaging consistency across country teams

Required skills

• B2B SaaS
• Product Marketing
• Go-to-market strategy
• Positioning
• Messaging
• Sales enablement
• Competitive intelligence
• English

Nice to have

• Fiscalization
• Tax-tech
• Payments
• POS/retail tech
• Swedish
• German
• French
• Spanish
• Italian

Benefits

• Flexible working hours
• Professional development budget
• Choice of hardware

About the Company

Fiskaly provides the infrastructure for compliance at the point of sale and e-invoicing, helping merchants across Europe manage tax compliance and fight fraud. The company focuses on building solid, pragmatic technology for the regulatory and B2B space.