Senior Data Scientist

About the role

The Senior Data Scientist will lead and contribute to Marketing Mix Modeling and advanced analytics engagements. This role involves working with business stakeholders to translate challenges into analytical problems, building statistical and machine learning models, and delivering insights to optimize marketing investments and ROI.

Responsibilities

• Lead end-to-end development of Marketing Mix Modeling engagements.
• Translate business challenges into analytical problems.
• Build statistical and machine learning models.
• Deliver actionable insights to optimize marketing investments and ROI.

Required skills

• Marketing Mix Modeling
• Advanced analytics
• Statistical modeling
• Machine learning