Marketing Associate

About the role

As a Marketing Associate at Canonical, you will be hands-on from day one, collaborating with cross-functional teams to translate complex technical innovations into compelling market value. You will act as a brand steward and demand creator, transforming open-source technology into messages, stories, and strategies that shape market understanding. You will work across long buying cycles, balancing storytelling with data to design experiments and iterate rapidly.

Responsibilities

• Contribute to go-to-market planning and execution.
• Draft and edit compelling messaging and positioning that highlights business value for diverse target audiences.
• Assist in developing campaign plans and content dissemination strategies to ensure our message reaches the right people.
• Partner with other demand generation and digital teams to help optimize marketing funnels and track campaign performance.
• Work with the wider marketing team to coordinate webinars, events, and social media promotions.

Required skills

• Marketing principles
• Go-to-market strategy
• Storytelling
• Analytical thinking
• Content creation

Qualifications

• Degree in marketing or related field
• Relevant internship experience
• Relevant personal projects

Benefits

• Personal learning and development budget
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Travel opportunities for company sprints
• Priority Pass for travel
• Travel upgrades for long haul company events

About the Company

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis.