Senior Concept & Strategy

About the role

As a Senior Concept & Strategy professional, you will lead the content creation for concepts and campaigns within our media agency. You will leverage your expertise in copywriting, art direction, or conceptualization to drive creative excellence and ensure consistency across projects. This role involves close collaboration with media planning, brand experience, and social media teams to deliver culturally relevant, cross-channel campaigns.

Responsibilities

• Develop and implement cross-channel concepts and culturally relevant campaigns.
• Provide holistic conceptual leadership from initial idea to final execution.
• Collaborate with interdisciplinary teams including brand experience and social media experts.
• Mentor and share expertise with junior team members and interns.
• Present concepts professionally to clients and play a key role in pitches and reviews.

Required skills

• Copywriting
• Art Direction
• Conceptualization
• Brand Management
• Creative Storytelling
• German
• English

Nice to have

• AI
• Social Media Formats

Qualifications

• 4-7 years of experience in copywriting, art direction, or conceptualization
• Proven experience in film/video production

Benefits

• Flexible working hours
• 30 days vacation
• Health benefits
• Retirement provision
• Mental Health Awareness Days
• Professional development programs
• Job Ticket
• Wellhub
• Job Bike

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, the company helps clients navigate change and deliver transformational growth.