Senior Growth Marketer

About the role

Genio is seeking a Senior Growth Marketer to join their new Study Platform unit and drive user acquisition for the Genio Planner product. This role involves building a student user base from scratch, executing growth experiments, and creating a feedback loop to inform product development. The successful candidate will also bridge the gap between product-led growth and institutional sales by identifying high-value leads.

Responsibilities

• Building Planner’s D2C user base from zero into a meaningful, retained cohort of student users.
• Designing, executing, and analyzing rapid growth experiments across paid social, campus ambassador programs, organic SEO, and referral channels.
• Defining and tracking metrics like activation, engagement, retention, and .edu concentration while managing the growth budget.
• Gathering qualitative and quantitative user feedback and translating it into inputs for the product roadmap.
• Working with the institutional sales team to package student usage data into qualified leads for high-value sales.

Required skills

• Full-Funnel Ownership
• Growth Experimentation
• Metrics & Analytics
• CAC
• ROI
• User Advocacy

Nice to have

• EdTech
• Consumer products
• Higher education
• PLG to B2B sales

Benefits

• 33 days annual leave
• 3 gifted days off at Christmas
• EMI Share Options Scheme
• Individual learning and training allowance
• Flexible hours
• Home working set up
• Free Leeds City Centre office parking
• Nomad working policy
• Enhanced maternity and paternity leave
• Health cash plan

About the Company

Genio creates learning tools that boost knowledge, skills, and confidence. They are a SaaS scale-up based in Leeds with over 90 employees, supporting 100,000s of students at over 1,000 universities and colleges worldwide.