Backmarket
Visit websiteTracking Specialist Intern
1.200 € – 1.400 €/monthHybrid
- Data & Measurement
- Paris
- Internship
- 2d ago
About the role
The Data & Measurement team is responsible for ensuring accurate, reliable, and privacy-compliant tracking across Back Market's website and apps. As an intern, you will support the tracking architecture, including Google Tag Manager and GA4, to power marketing performance and product analytics. You will work closely with developers, marketers, and analysts to maintain data quality and ensure tracking aligns with privacy regulations.
Responsibilities
- Implement and maintain tags, triggers and variables in Google Tag Manager containers.
- Specify and QA dataLayer events with developers to ensure new features have correct tracking.
- Run tracking audits and QA across markets to detect discrepancies and investigate data issues.
- Contribute to tracking monitoring by building checks and alerts on data quality in BigQuery.
- Ensure tracking respects user consent choices and privacy regulations.
- Maintain tracking plans and documentation to ensure cross-team alignment.
Required skills
- Google Tag Manager
- GA4
- JavaScript
- HTML
- SQL
- BigQuery
- Web analytics
- Data quality
- GDPR
Nice to have
- Server-side tagging
- Google Ads
- Meta Ads
Qualifications
- Final year of a Master's degree in engineering, business, data or digital marketing or equivalent
Benefits
- Mission-driven work environment
- Mentorship programs
- Cultural competency training
About the Company
Back Market is a global marketplace for refurbished devices, dedicated to providing trustworthy and affordable tech while reducing environmental impact. As a certified B Corp, the company focuses on circular economy principles and sustainable consumption.