Data Strategy Manager

About the role

The Data Strategy Manager will work within the Data, Technology & Analytics team to maximize the value of data for client campaigns, specifically focusing on the Boots account. This role involves transforming data into actionable insights, optimizing audience-driven strategies, and managing data partnerships and governance. You will collaborate with cross-functional teams to drive growth and deliver measurable business impact through innovative, privacy-first media solutions.

Responsibilities

• Use data-sets and technology to understand audiences and support test, trial, and strategy recommendations for paid media campaigns.
• Define, justify, and request future signals and data products to drive client business goals.
• Oversee strategic data partnerships to ensure integration and leverage within platforms.
• Guide the team on building personas and agents for AI-driven insights.
• Collaborate with internal MarTech and CRM teams to identify and deliver growth opportunities.
• Manage the data governance process for new partners to ensure privacy compliance.

Required skills

• Data strategy
• Audience segmentation
• Audience-based buying
• Data governance
• MarTech
• Analytical skills

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Mental health awareness days

About the Company

WPP Media is an AI-driven media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, the company helps clients navigate change and capture growth opportunities.