Senior Brand Experience Manager

About the role

The Senior Brand Experience Manager will own the end-to-end customer and brand experience across all online and offline touchpoints. This role focuses on mapping and elevating the customer journey, shaping unboxing and product experiences, and utilizing customer insights to drive segmentation and brand consistency. The successful candidate will lead cross-functional projects and ensure the brand remains desirable and loved at every interaction.

Responsibilities

• Own the end-to-end customer journey across channels, identifying and resolving friction points through data, surveys, and feedback
• Partner with Marketing, Website, and CRM to personalize digital experiences at scale
• Lead the unboxing and product experience, including packaging, inserts, and merchandise, while partnering with Creative and Product Development
• Build data-driven customer segmentation and personas with CRM and Data teams
• Own Voice of Customer efforts and brand perception studies, turning insights into dashboards and recommendations
• Track CX and brand health KPIs such as NPS, repurchase rate, and churn
• Guard brand consistency across tone, visuals, and copy, and manage the Brand Book
• Manage cross-functional brand projects from concept to launch

Required skills

• CX
• Brand marketing
• Customer insights
• Data analysis
• Project management
• Customer journey mapping
• Segmentation

Nice to have

• Packaging design
• German
• French
• Spanish
• Italian

Qualifications

• Experience in CX, brand marketing, or customer insights, ideally within beauty, lifestyle, or consumer brands
• Proven ability to translate data and customer feedback into actionable strategy
• Experience managing cross-functional projects
• Experience coaching or mentoring junior team members

Benefits

• Employee discounts
• Monthly benefits budget
• Dog-friendly office
• Free drinks and snacks

About the Company

Yepoda is a fast-growing beauty start-up founded in 2020, dedicated to bringing clean K-Beauty innovations to Europe, the UK, and the US. As a certified B Corp, the company is committed to building a business with purpose and operates with a team of over 120 individuals from around the world.