Principal Brand Designer

About the role

The Principal Brand Designer will shape how OLX and its portfolio of brands are experienced across every customer touchpoint. This strategic, hands-on role involves defining visual principles, creative systems, and brand standards while leveraging AI to enhance consistency and scale. You will partner with cross-functional teams to translate business strategy into cohesive creative systems that strengthen brand equity and customer trust.

Responsibilities

• Define the future of the OLX Group brand ecosystem and evolve visual identity across the portfolio.
• Establish group-wide brand identity systems, visual standards, and governance models.
• Develop AI-ready design systems, prompt libraries, and automation workflows to enhance creative production.
• Set the creative benchmark for brand design across product launches, communications, and marketing initiatives.
• Translate business strategy and customer insights into compelling visual systems and brand experiences.
• Build enablement programs and resources to drive adoption of brand standards across global and regional teams.
• Mentor designers and foster a culture of craftsmanship and systems thinking.

Required skills

• Brand design
• Visual design
• Systems thinking
• Figma
• Adobe Creative Suite
• Motion design
• Storytelling
• AI-powered creative tools
• Stakeholder management

Qualifications

• 10+ years of experience in brand design or visual design
• Experience building or evolving brands at scale across multiple products or markets
• Experience building or contributing to enterprise design systems

About the Company

OLX operates some of the world's most recognized online marketplaces, connecting millions of people every day to buy, sell, find jobs, discover homes, and build businesses.