Growth & Paid Media Manager

About the role

The Growth & Paid Media Manager will develop and execute a full-funnel media strategy to drive pipeline goals and revenue. This role involves managing paid search, social, and programmatic campaigns while partnering with cross-functional teams to optimize messaging and creative effectiveness. The position requires a data-driven approach to experimentation, attribution, and AI-enabled workflow automation.

Responsibilities

• Build a full-funnel media plan aligned with target accounts and pipeline goals.
• Plan, launch, and optimize paid search, social, programmatic display, and sponsored content campaigns.
• Partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue.
• Develop campaign blueprints, briefs, and targeting rules to improve activation speed and consistency.
• Execute a disciplined test roadmap across audiences, creative, and channel mix using AI tools.

Required skills

• B2B Paid Media
• Growth Marketing
• CRM
• Conversion Tracking
• Funnel Analysis
• Budget Allocation
• German
• English

Nice to have

• Digital Out-of-Home
• AI-enabled workflows

Benefits

• 30 days of vacation
• EGYM Wellpass
• Monthly voucher
• Job bike subsidy
• Deutschland Ticket subsidy
• Nilo Health coaching
• Relocation support
• Professional development budget
• Office catering

About the Company

FTAPI GmbH is a growing company with a team of around 140 people, focused on fostering a collegial environment and supporting professional development.