Senior Brand Marketing Manager

About the role

marta is a leading platform transforming the 24-hour care market by making it more accessible, transparent, and affordable. As the first dedicated brand hire, you will develop and execute campaigns, define channel strategies, and craft compelling messaging to establish marta as a recognizable brand for families. You will work directly with the founders to build a scalable brand presence and drive growth through diverse marketing channels.

Responsibilities

• Develop and execute creative campaigns for families facing care decisions
• Plan and coordinate marketing channels, budgets, and timelines
• Write content for landing pages, SEO, email, social media, and video scripts
• Brief and manage freelancers and production specialists for film and design
• Manage PR activities and build regional press as a channel
• Oversee CRM and lifecycle marketing to guide families through the decision process
• Define and implement strategies for reviews, Google Business Profiles, and AI search visibility

Required skills

• Branding
• Campaign Management
• Content Creation
• Copywriting
• Marketing Strategy
• CRM
• Lifecycle Marketing
• Budget Management
• Vendor Management

Nice to have

• Social Media Management
• Video Production
• HubSpot
• Klaviyo
• Superchat
• AI-assisted content production
• Lead Generation

Qualifications

• Minimum 3 years of experience in brand, campaigns, or content
• Native-level German proficiency (C2)
• Experience building or testing a marketing channel outside of paid search

Benefits

• Virtual stock options
• Performance bonus
• 27 days of vacation
• Wellhub (Gympass) access

About the Company

marta is a leading platform in the German 24-hour care market, backed by investors including Capnamic, Almaz Capital, RTL Ventures, and Swiss Health Ventures. The company operates a nationwide franchise system with teams based in Berlin, Bonn, Sibiu, and Danzig.