Growth Operations & Automation Specialist

About the role

The Growth Operations & Automation Specialist will transform prospect data and marketing processes into an automated, scalable growth engine. This role sits at the intersection of business, data, automation, and AI, focusing on identifying, enriching, and activating prospects while driving AI adoption across the organization. You will build tools to boost efficiency for Marketing and Sales teams while collaborating cross-functionally to deliver measurable business impact.

Responsibilities

• Design and maintain complex automation workflows using n8n
• Automate prospect scraping, enrichment, scoring, and activation
• Connect the data warehouse with Salesforce to generate actionable insights
• Improve prospect database quality and usability
• Identify valuable AI use cases and create agents and workflows
• Support AI adoption through training, documentation, and pilot programs
• Integrate and optimize the marketing and sales technology stack

Required skills

• Growth Operations
• Marketing Operations
• Revenue Operations
• n8n
• Automation
• B2B SaaS
• CRM
• Data enrichment
• Lead scoring
• AI tools
• Salesforce
• Project management

Nice to have

• SEO
• SEA
• Acquisition funnel

Qualifications

• Hands-on experience in Growth Ops, Marketing Ops, Revenue Ops, or automation
• Proven record of impactful automation projects

About the Company

Pennylane is a leading fintech unicorn creating the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, the company empowers business owners to make better decisions and enables accountants to focus on client advisory.