Principal Product Manager

About the role

ActiveCampaign is seeking a principal-level product manager to lead the development of the context intelligence layer and deep reasoning agents within their autonomous marketing platform. You will work alongside AI and engineering teams to build systems that turn marketing data into actionable insights, owning the product lifecycle from prototype to production. This role requires a technically credible builder who can define product strategy in ambiguous domains and drive outcomes for a platform serving over 180,000 businesses.

Responsibilities

• Partner with Applied AI teams to define and ship a structured intelligence layer for customer business context.
• Build deep reasoning agents that leverage frontier model capabilities for advanced marketing analysis.
• Connect the context layer and reasoning agents to create a self-improving flywheel of engagement and intelligence.
• Design evaluation frameworks, quality rubrics, and output grading systems to ensure production-grade AI performance.
• Prototype with frontier models and challenge engineering on system design to ensure technical decisions serve customer needs.

Required skills

• Product Management
• AI/ML
• Data Platforms
• Agentic Architectures
• Frontier Models
• System Architecture

Nice to have

• Marketing Technology
• Customer Engagement Platforms

Qualifications

• Significant product management experience building AI/ML-powered products in production at scale
• Direct experience shaping data platforms, context systems, or structured intelligence layers
• Track record of defining new product capabilities in ambiguous domains
• Production experience with frontier AI models and agentic architectures

Benefits

• Health insurance
• Telehealth services
• Calm subscription
• LinkedIn Learning
• Professional development programs
• Open PTO
• 401(k) matching
• Remote work stipend
• Four-week paid sabbatical

About the Company

ActiveCampaign is the autonomous marketing platform that gives growing businesses the intelligence to market like a much larger team. Powered by Active Intelligence, the platform turns business data into campaigns, automations, and customer experiences that get smarter over time.