Social Media Manager

About the role

As a Social Media Manager, you will own our organic social channels and influencer marketing end-to-end. You will translate our brand strategy into platform-native formats that resonate with Gen Z, establishing Zenjob as the go-to platform for students seeking side jobs. You will also drive B2B visibility and provide the growth team with creative insights that perform well in paid campaigns.

Responsibilities

• Develop, optimize, and own our organic social media strategy for B2C and B2B audiences
• Define platform-specific roles, target groups, and format logic for TikTok, Instagram, and LinkedIn
• Manage editorial planning and hands-on production including concept, script, shooting, editing, and publishing
• Develop innovative, platform-native campaign ideas in collaboration with the Brand Lead
• Manage community engagement, establish guidelines, and handle escalation paths for critical topics
• Lead influencer marketing end-to-end, including creator identification, budget management, and performance evaluation
• Manage a network of creators and users, utilizing user-generated content for testing and content creation
• Analyze channel performance and trends to inform content strategy and measure impact on sign-ups

Required skills

• Social Media Management
• TikTok
• Instagram
• Content Production
• Copywriting
• Community Management
• Data Analytics
• Influencer Marketing

Qualifications

• 2 years of experience in organic social media management
• Experience with a consumer app, marketplace, or Gen Z target group

Benefits

• 28 days of vacation
• Paid educational leave
• Annual learning budget
• Flexible working hours
• Urban Sports Club subsidy
• FitX discount
• Monthly meal allowance
• Public transport and bike-sharing credit
• Occupational pension scheme

About the Company

Zenjob is an AI-powered platform for flexible staffing solutions that has been connecting companies and temporary workers since 2015. Over 40,000 students and 1,000 partner companies across Germany use the platform to facilitate efficient, real-time job matching.