UA Manager

About the role

Almedia is seeking a UA Manager to take ownership of core app user acquisition channels. This high-stakes, hands-on role involves managing significant budgets across platforms like AppLovin, Facebook, and TikTok, with a focus on daily optimization and performance tracking. The successful candidate will drive growth by analyzing data, leading creative strategy, and optimizing campaigns toward revenue and predictive LTV targets.

Responsibilities

• Own app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs while managing significant daily spend.
• Monitor live campaigns daily to make proactive budget and bid adjustments and troubleshoot performance issues.
• Analyze top-performing creatives and competitive trends to plan a balanced production mix of iterations and new concepts.
• Coordinate with the internal creative team to brief, review, and prioritize production pipelines.
• Manage cross-channel attribution windows and settings using Adjust MMP to ensure accurate performance tracking.
• Set and optimize against primary KPIs rooted in revenue and predictive lifetime value.

Required skills

• App user acquisition
• AppLovin
• Facebook Ads
• TikTok Ads
• Google UAC
• DSPs
• Mobile attribution
• Adjust MMP
• LTV optimization
• Data analysis

Nice to have

• Unity
• Snapchat Ads
• Gaming industry experience
• Subscription app experience

Benefits

• Equity
• Transport subsidy
• Breakfasts and lunches
• Language learning
• Urban Sports Club

About the Company

Almedia is a profitable, bootstrapped company aiming to become Germany's second unicorn. Recognized as one of Europe's fastest-growing companies in 2025, they are building the future of marketing by rewarding a community of over 80 million users for engaging with advertiser products.