Senior Brand Manager

About the role

The Interim Senior Brand Manager will own the UK brand strategy and lead high-impact integrated campaigns to strengthen brand health and drive commercial results. This role involves setting creative direction, managing agency partners, and collaborating across Marketing, Data Science, and Product teams to ensure consistent brand presence. The position is a 9-month fixed-term contract focused on balancing long-term brand building with short-term commercial objectives.

Responsibilities

• Translate global brand and proposition strategy into locally relevant, growth-driving execution.
• Own the end-to-end development and delivery of integrated campaigns from brief to launch.
• Lead and challenge creative agency partners to produce standout, distinctive work.
• Drive go-to-market execution for key product and proposition launches.
• Set campaign objectives and partner with Data Science to embed robust measurement and optimisation.
• Own UK brand tracking and translate insights into actionable improvements.
• Manage the UK brand budget with financial discipline.
• Line manage and coach junior team members.

Required skills

• Brand marketing
• Campaign management
• Creative strategy
• Commercial acumen
• Agency management
• Data analysis
• Stakeholder management

Nice to have

• People management
• Mentoring

Benefits

• Private healthcare
• Dental insurance
• Work from abroad policy
• Share purchase plans
• EV Scheme
• Extra festive time off
• Family-friendly benefits
• Personal learning budget

About the Company

Trainline is Europe’s leading independent rail platform, helping millions of travellers find and book the best-value rail and coach journeys. The company is dedicated to empowering greener travel choices and creating a positive impact for customers, the business, and the planet.