Influencer Marketing Manager

About the role

The Influencer Marketing Manager will drive influencer campaigns with a strong focus on YouTube to achieve performance-driven revenue targets. This role involves managing creator relationships, executing paid social campaigns, and analyzing performance data to maximize ROI. The position is part of a fast-moving, data-driven team focused on driving growth for cybersecurity products.

Responsibilities

• Own a quarterly billings target and consistently hit or exceed it through effective campaign planning and execution.
• Build and maintain creator relationships across YouTube, Instagram, and other social media platforms.
• Identify and engage new influencers, respond to inbound leads, and negotiate rates and terms to maximize ROI and billings.
• Run paid social campaigns using influencer-generated content (IGC), including whitelisting, dark posting, and performance optimization.
• Track your pipeline and revenue performance weekly, owning your results and learning from performance.
• Manage campaign operations, including reporting, invoicing, budget tracking, and performance analytics.
• Explore growth opportunities through market research, new market strategies, industry trends, and creative campaign ideas.
• Collaborate with the wider marketing team to align influencer strategies across channels.

Required skills

• Influencer marketing
• Digital marketing
• Negotiation
• Data analysis
• YouTube marketing
• Instagram marketing
• English
• Italian

Nice to have

• Revenue KPI management
• Billings KPI management
• Sales KPI management

Benefits

• Training and mentorship
• Private health insurance
• Subscription to Calm
• Subscription to Headspace
• Subscription to Mindletic
• In-house gyms
• Company-wide workation trip
• Parental support

About the Company

Nord Security is the team behind tools like NordVPN, Threat Protection Pro, and the NordLynx protocol. They focus on providing privacy, security, and control tools to millions of users worldwide.