Senior Manager B2B Media Strategy

About the role

The Senior Manager B2B Media Strategy develops strategic solutions to help clients achieve their goals within the complex B2B market. The role encompasses end-to-end campaign management, including planning and consulting, while supporting client service and new business teams.

Responsibilities

• Develop strategic recommendations based on client briefings.
• Lead the development and planning of B2B campaigns across all channels with a focus on digital and print.
• Research and identify suitable media and channels for optimal target audience engagement based on defined KPIs.
• Manage campaign implementation in coordination with other departments through to final reporting.
• Monitor campaign performance using KPIs to identify optimization potential and provide actionable recommendations.
• Collaborate closely with internal departments, publishers, and clients.

Required skills

• B2B campaign management
• Digital planning
• Media management
• KPI analysis
• Strategic planning
• German language

Nice to have

• English language

Benefits

• Flexible working hours
• 30 days vacation
• Health benefits
• Retirement provision
• Mental health awareness days
• Professional development programs
• Employee discounts
• Job ticket
• Wellhub
• Job bike

About the Company

WPP Media is WPP's AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, the company helps clients navigate change and deliver transformational growth.