Social Content Producer

About the role

The Social Content Producer is a hands-on creative role responsible for the day-to-day ideation, capture, editing, and delivery of social content. This role sits at the intersection of creative vision and production execution, focusing on creating engaging, original, and wellbeing-focused content that aligns with the brand. The producer will collaborate with communications and partnership teams to drive engagement and shape the company's social media strategy.

Responsibilities

• Ideate, capture, and edit social-first content including short-form video, photography, motion graphics, and static assets.
• Optimise content for saves, shares, and reach to drive engagement.
• Edit final assets using Final Cut Pro, Adobe Photoshop, Premiere Pro, and other Adobe Creative Suite tools.
• Interpret creative briefs and brand guidelines to produce visually consistent and strategically aligned content.
• Assist in pre-production planning, including shot list development and managing content calendars.
• Stay updated on social media trends, emerging formats, and platform algorithm changes to inform content strategy.
• Collaborate with brand and talent partners to produce product-first concepts and talent campaigns.
• Support paid social by adapting and repurposing top-performing organic content into ad-ready formats.

Required skills

• Social content production
• Final Cut Pro
• Adobe Photoshop
• Premiere Pro
• After Effects
• Illustrator
• Lightroom
• Visual storytelling
• Project management

About the Company

Healf is a fast-growing wellbeing company that curates brands across the four pillars of EAT, MOVE, MIND, and SLEEP. The company is transitioning from e-commerce to a technology platform with the goal of redefining wellbeing for millions of people.