Director of Digital Marketing

About the role

Cloudinary is seeking a Director of Digital Marketing to lead its integrated digital marketing engine across self-service motions. This builder-leader role involves creating demand, improving conversion, and building owned acquisition surfaces to translate growth investment into revenue. The successful candidate will manage a lean team and collaborate across product, data, and sales functions to drive growth strategy.

Responsibilities

• Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts.
• Set the growth portfolio: allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns.
• Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces.
• Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks.
• Own performance visibility and measurement. Partner with Data, RevOps, Product and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue.
• Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations.
• Manage and develop a lean, high-output team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working.
• Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership, translating growth insights into clear asks, durable ownership and shipped work.

Required skills

• B2B SaaS growth
• Demand generation
• PLG
• Performance marketing
• Funnel analytics
• Attribution
• Cohort analysis
• Conversion metrics
• Budget modelling
• Technical SEO
• AI search
• Web experimentation
• Marketing automation

Nice to have

• Developer-facing marketing
• API marketing
• Media technology
• Infrastructure SaaS
• Programmatic content
• Marketplaces

Qualifications

• 10+ years in B2B SaaS growth, demand generation, PLG or performance marketing

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• HSA company contribution
• Matching 401k program
• Vacation policy
• Wellness policy
• Annual development stipend
• Catered lunches or food stipend

About the Company

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. The company has a globally distributed team united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration.