Associate Director UA

About the role

This role is responsible for driving profitable growth for Gram Games and Merge Dragons by owning the full user acquisition strategy and execution. The successful candidate will lead scale initiatives, improve measurement frameworks, and collaborate across product, creative, and data teams to unlock sustainable growth. You will also mentor the UA team to ensure best-in-class execution and performance outcomes.

Responsibilities

• Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.
• Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.
• Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.
• Lead measurement frameworks such as MMM, incrementality studies, and pLTV to improve decision quality.
• Strengthen full-funnel performance with product-aligned campaigns.
• Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.
• Mentor UA managers and analysts to build structured career growth and execution excellence.
• Partner with Creative, ASO, and Product teams to fuel testing velocity and funnel optimization.

Required skills

• Performance marketing
• Mobile attribution
• LTV modeling
• ROAS optimization
• Team leadership

Nice to have

• Match-3
• Puzzle games
• Merge games
• Builder games

Qualifications

• 6–10+ years of performance marketing experience in mobile free-to-play gaming

Benefits

• Private medical care
• Company bonus scheme
• Relocation assistance
• Onsite chef
• Life insurance
• Pension scheme
• Healthcare cash plan
• Dental coverage
• Optical coverage

About the Company

Zynga is a global leader in interactive entertainment and a label of Take-Two Interactive, with games played by millions across 175+ countries. Founded in 2007 and headquartered in California, the company crafts gaming experiences across North America, Europe, and Asia.