Werkstudent:in Personalmarketing / Employer Branding

About the role

This role offers the opportunity to actively shape the employer brand of BTB Energie GmbH during a brand relaunch. You will work with the recruiting team to develop new employer branding strategies, create content for social media channels, and support the development of the career website. The position involves creative project work and provides insights into modern personnel acquisition.

Responsibilities

• Develop and implement employer branding strategies and positioning measures.
• Create content ideas, editorial plans, and produce posts for recruiting channels.
• Support the development of the career website and participate in recruiting campaigns.
• Assist in photo, video, and interview projects to showcase the company culture.
• Research current recruiting trends and manage independent projects.

Required skills

• Strategic Marketing
• Employer Branding
• Recruiting
• Social Media
• Content Creation
• German

Nice to have

• Graphic design tools
• Video editing tools

Qualifications

• Currently enrolled in a degree program in Marketing, Communications, Media, Business Psychology, Human Resources, or a related field

Benefits

• Flexible working hours
• Practical experience
• Collaborative team environment

About the Company

BTB Energie GmbH is a company currently undergoing a brand relaunch and focusing on strengthening its perception as an attractive employer.