International SEO/AEO Manager

About the role

BetterHelp is seeking an experienced International SEO/AEO Manager to lead organic growth strategies across priority international markets. This role sits at the intersection of technical strategy, content, and editorial, requiring fluency in both traditional search and the emerging AI-driven discovery landscape. You will manage multilingual content production, drive technical SEO initiatives, and optimize brand visibility for a global audience.

Responsibilities

• Own international organic growth strategy across all priority markets to increase user acquisition.
• Develop and execute AEO strategy, optimizing content for search platforms and AI-driven discovery surfaces.
• Monitor and analyze brand and content appearance across AI-powered search surfaces to improve visibility.
• Manage the operational model for multilingual SEO/AEO content production, leading a distributed team of freelancers and agencies.
• Establish AI-assisted, human-reviewed content workflows and editorial quality frameworks.
• Drive technical SEO strategy including site architecture, crawlability, indexation, hreflang implementation, and Core Web Vitals.
• Build and manage a content refresh program to maintain rankings and answer engine presence.

Required skills

• SEO
• International SEO
• AEO
• Technical SEO
• AI tools
• Content strategy
• Editorial management
• GSC
• Ahrefs
• Looker

Nice to have

• AI content workflows
• LLM training
• CMS internationalization
• E-E-A-T
• Spanish
• French
• Dutch
• German

Benefits

• Remote work
• In-person bonding experiences
• Free therapy
• Employee wellness program
• Health insurance
• Dental insurance
• Vision insurance
• 401k with employer matching
• Hardware and software budget

About the Company

BetterHelp is the world’s largest online therapy service, founded in 2013 with a mission to make mental health care more accessible. With a network of over 30,000 licensed therapists, the company provides affordable and convenient therapy to millions of people globally.