Director of Ad Sales - West

About the role

Duolingo is seeking a Head of West Coast Sales to build and scale its direct advertising business in the region. This role involves setting regional strategy, leading a high-performing sales team, and managing revenue outcomes across key verticals and agency partners. As a player-coach, the successful candidate will cultivate senior-level relationships and define repeatable, data-driven go-to-market motions in a startup-like environment.

Responsibilities

• Own West Coast revenue targets and forecasting, building a predictable pipeline across named accounts and agency groups.
• Develop and execute regional go-to-market strategy, including territory design, vertical focus, and pricing/packaging inputs.
• Hire, coach, and lead a team of sellers, establishing operating rhythms, deal reviews, and CRM standards.
• Build and deepen senior relationships at brands and agencies to open new logos and expand strategic accounts.
• Lead complex deals end-to-end, from prospecting and positioning through negotiation, close, and renewal.
• Share actionable market feedback with sales and product leadership to inform pricing, measurement, and ad experiences.

Required skills

• Digital ad sales
• Mobile app ecosystem
• Ad tech
• Sales forecasting
• Go-to-market strategy
• CRM

Nice to have

• Entertainment industry expertise
• Gaming industry expertise
• Streaming industry expertise
• Tech industry expertise
• 0-to-1 product scaling

About the Company

Duolingo's mission is to develop the best education in the world and make it universally available. The company focuses on educating users through experimentation, fact-based decision making, and innovative solutions.