Senior Product Marketing Manager

About the role

Upbound is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for their AI inference portfolio. This role involves defining the narrative for both the commercial product and open-source roots, ensuring they reinforce each other while effectively reaching technical buyers and enterprise decision-makers. You will be responsible for positioning, sales enablement, and market strategy in a fast-paced, growth-stage environment.

Responsibilities

• Develop positioning and messaging for the AI inference portfolio, including message architecture and value frameworks.
• Conduct competitive and market strategy analysis to maintain a defensible point of view on the infrastructure landscape.
• Execute end-to-end product launches, including narrative development, analyst briefings, and sales enablement.
• Create persona and journey maps for CIOs, VPs of Engineering, and VPs of AI.
• Produce sales enablement materials such as sales plays, discovery questions, objection handling, and ROI models.
• Provide input on pricing and packaging based on enterprise buying patterns.
• Act as a spokesperson for the company, engaging with analysts, executives, and the community.

Required skills

• B2B enterprise software product marketing
• Infrastructure marketing
• Developer platform marketing
• Data platform marketing
• AI and Inference
• Cloud infrastructure
• Kubernetes
• Open source marketing
• Go-to-market strategy

Nice to have

• AI infrastructure marketing
• ML infrastructure marketing
• Inference serving
• GPU capacity
• MLOps
• CNCF ecosystem
• PyTorch ecosystem
• AWS
• Azure
• GCP

Qualifications

• 8+ years in B2B enterprise software product marketing
• Experience with enterprise go-to-market that closed real revenue
• Experience marketing an open source project and commercial product side by side
• Experience taking a new, technically ambitious product to market

About the Company

Upbound is pioneering infrastructure platforms for the Agentic AI Era, serving Fortune 500 companies and platform engineers across more than 100 countries. The company is the creator and primary maintainer of Crossplane and is backed by GV, Altimeter Capital, and Intel Capital.