Senior Staff Product Manager, eCommerce

About the role

Liftoff is building a new e-commerce advertising platform and is seeking a Product Manager to lead it from zero to one. You will own the product strategy, business case, and experimentation roadmap while guiding the product through beta to general availability. This role involves partnering with engineering, ML, and go-to-market teams to drive performance and define the platform's identity and attribution architecture.

Responsibilities

• Own the strategy and the business case, including setting quarterly goals and success metrics.
• Own the unit economics that define launch readiness and make decisions on scaling or pivoting.
• Partner with GTM, sales, and account teams to define customer profiles and roadmap decisions.
• Partner with engineering leads to own the experiment roadmap and interpret A/B results.
• Set and enforce traffic quality and creative UX standards to protect advertiser outcomes.
• Work with legal to define product policy regarding privacy requirements and data protection.
• Lead e-commerce platform integration work end to end, including pixels and server-side event delivery.

Required skills

• Product Management
• Performance advertising
• DSP
• Retargeting
• Measurement
• Identity and attribution
• Probabilistic matching
• Pixels
• Server-to-server postbacks
• ML experimentation
• Cross-functional leadership

Nice to have

• Shopify ecosystem
• Customer Privacy API
• Webhooks
• Catalog feeds
• CAPI-style integrations
• Incrementality testing
• MTA
• MMM
• Financial fluency

Qualifications

• 8+ years of product management experience

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Equity
• Wellness stipends

About the Company

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Founded in 2012 and headquartered in Redwood City, CA, the company supports over 6,600 mobile businesses across 74 countries.