Werkstudent Marketing

About the role

This role offers a comprehensive insight into the B2B marketing mix of a tech company, covering performance marketing, content, events, and CRM. Students will gain practical experience by taking on independent tasks and sub-projects within a structured environment. The position is designed to support the marketing team while allowing for professional development in a collaborative setting.

Responsibilities

• Planning, organizing, and executing communication campaigns for trade fairs, events, and webinars.
• Conceptualizing and implementing online marketing and social media campaigns.
• Creating and maintaining target-group-oriented content for websites, social media, and newsletters.
• Supporting lead management through the maintenance and structuring of leads in the CRM.
• Analyzing, evaluating, and preparing relevant KPIs from marketing activities and webinars.
• Creating reports to evaluate and optimize marketing activities.

Required skills

• B2B Marketing
• Online-Marketing
• Kampagnenmanagement
• Leadmanagement
• Content Marketing
• Social Media Marketing
• Content Creation
• Web Analytics

Nice to have

• CMS
• TYPO3
• WordPress
• Google Ads
• Canva
• AI tools

Qualifications

• Enrolled student in Marketing, Communication Sciences, Business Administration, or a related field
• First practical experience through internships or student positions

Benefits

• Flexible working hours
• Public transport subsidy
• Modern workplace
• Free beverages
• Fresh fruit
• Fitness room
• Game room
• Corporate benefits

About the Company

Membrain is a tech company located in an innovation hotspot that values flat hierarchies, short decision-making paths, and an open, international working atmosphere.