ASO & Partnerships Director

About the role

The ASO & Partnerships Director will lead the organic growth strategy and manage platform relationships for a portfolio of popular mobile games. This role involves overseeing app store optimization, securing featuring opportunities, and mentoring a team to drive visibility and conversion. You will collaborate across product, creative, and data teams to ensure sustainable growth and effective platform engagement.

Responsibilities

• Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets.
• Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies.
• Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams.
• Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments.
• Lead store listing experimentation to improve conversion rate and own keyword and metadata optimization.
• Mentor ASO managers, specialists, and analysts while building structured career growth and execution excellence.
• Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs.
• Establish clear accountability for results with transparent reporting and actionable insights.

Required skills

• ASO
• Mobile organic growth
• App store algorithms
• A/B testing
• AppTweak
• Sensor Tower
• data.ai
• Team leadership

Nice to have

• Match-3
• Puzzle games
• Hybrid-casual games
• Builder games

Qualifications

• 6–10+ years of ASO or mobile organic growth experience in free-to-play gaming
• Proven track record of improving organic installs and store conversion at scale
• Established working relationships with platform partner teams
• Experience leading and developing high-performing teams

About the Company

Gram Games is a studio behind titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, and is part of the Zynga & Take-Two Interactive family. The studio operates in small self-managing teams that prioritize ownership, autonomy, and impact.